The civil parish has an area of and in the 2001 census had a population of 2,451 in 1,205 households. For the purposes of local government, the parish falls within the district of North Norfolk, within the Norfolk Coast AONB.
Wells is situated about to the east of the resort of Hunstanton, 20 miles (32 km) to the west of Cromer, and 10 miles (16 km) north of Fakenham. The city of Norwich lies 32 miles (51 km) to the south-east. Nearby villages include Blakeney (famous for its bird sanctuary), Burnham Market, Burnham Thorpe (the birthplace of Horatio Nelson), Holkham (with its famous stately home Holkham Hall), and Walsingham (a major medieval pilgrimage site).