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Person: William S. 'Bill' Davila (1931-2014), Supermarket Executive
This week, WeRelate looks at the Person Page of William S. "Bill" Davila, born 25 April 1931 in Los Angeles, Los Angeles County, California, son of Salvador Guillermo Davila (1897-1971) and his wife Amparo "Polly" Lopez (b. 1908). Bill began his career in the supermarket industry with an after-school job sweeping floors in the produce department, for $1.10 per hour, at Vons Grocery Company in 1948 at age 17. His early goal was to become a Produce Manager, but he worked his way up to the corporate office as the head of Advertising and eventually to President and C.E.O. of Vons in 1984, when he became the first executive of Mexican-American descent to lead a major supermarket chain in America. His background in advertising likely played a role in his becoming Vons' spokesperson in radio and television commercials, which he hosted in both English and Spanish. These advertisements made Davila famous far beyond grocery industry circles and increased his visibility as one of the leading advocates of marketing to consumers of latino descent. Davila pushed initiatives during his tenure to boost the company's standing among latino consumers. This Person Page, is a good example of the type of Person Page that you can add to WeRelate for your ancestors. (learn more...)
WeRelate is a free public-service wiki for genealogy sponsored by the Foundation for On-Line Genealogy in partnership with the Allen County Public Library. It is the world's largest genealogy wiki with pages for over 2,609,000 people and growing. WeRelate is currently in beta. It is supported by volunteers and your tax-deductible donations.
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