Template:Wp-New Era, Michigan

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New Era is a village in Shelby Township, Oceana County in the U.S. state of Michigan. The population was 451 at the 2010 census.

New Era is the birthplace of Caldecott Medal-winning children's author Verna Aardema. The village is near the halfway point on the Hart-Montague Trail, and local businesses woo visiting cyclists as they pass by along the trail. New Era is also home to dairy product manufacturer, Country Dairy. YouTube personality Houston Jones of the series Bodybuilder Versus and Bro Labs, resides in New Era.