Santa Claus is a town in Spencer County, Indiana, United States, in the southwestern part of the state. Located in Carter, Clay and Harrison Townships, it sits between Interstate 64 and the Ohio River. The population was 2,481 at the 2010 census.
The town was established in 1854 and known as Santa Fe (pronounced "fee"). In 1856, when the town was working to establish a post office, the United States Postal Service refused their first application as there was already a Santa Fe established with the USPS. Several town meetings were held, during which the name Santa Claus was selected.
The town has the world's only post office to bear the name of Santa Claus. Because of this popular name, the post office receives thousands of letters to Santa from all over the world each year. A group of volunteers known as Santa's Elves ensures each child receives a reply from Santa Claus; this tradition has been in existence since at least 1914. Every year, the post office also creates a special Christmas hand-cancellation pictorial postmark for use during December, which also attracts mail from all over the world. The pictorial postmark is chosen each year from submissions from art students at the local high school, Heritage Hills High School.
Santa Claus has grown substantially since the 1990 census, which recorded 927 residents. A majority of Santa Claus residents live within the gated community of Christmas Lake Village, which was developed in the late 1960s by Bill Koch. It consists of developed around three lakes: Christmas Lake, Lake Holly, and Lake Noel. The street names in Christmas Lake Village are all named after the Christmas season. Many residents also live in Holiday Village, a subdivision on the north side of town.
Santa Claus is the home to numerous themed attractions including: Santa's Candy Castle, Santa Claus Museum, Holiday World & Splashin' Safari, Frosty's Fun Center, Christmas Lake Golf Course, and Santa's Stables. It is also home to Santa's Lodge and Lake Rudolph Campground & RV Resort.
The community of Santa Claus was designed in 1849. The story of how it received the name of Santa Claus has roots both in fact and legend. In January 1856 the town applied for a post office to be installed. They submitted their application under the name of Santa Fe. The application was returned to them with the message, "Choose some name other than Santa Fe." The process of settling upon the name of Santa Claus has been lost to legend. There are many different versions of the story and there were other choices as well that the town did not settle upon. What is known is that on May 21, 1856, the name of Santa Claus was accepted by the Post Office Department, and the first post office was opened with John Specht as its first postmaster.
On June 25, 1895, the post office name was changed to the one word Santaclaus. The town's unique name went largely unnoticed until the late 1920s, when Postmaster James Martin began promoting the Santa Claus postmark. The name was changed back to Santa Claus on February 17, 1928. It was then that the Post Office Department decided there would never be another Santa Claus Post Office in the United States, due to the influx of holiday mail and the staffing and logistical problems this caused. The growing volume of holiday mail became so substantial that it caught the attention of Robert Ripley in 1929, who featured the town's post office in his nationally syndicated Ripley's Believe It or Not cartoon strip.
The town's name caught the attention of Vincennes, Indiana entrepreneur Milt Harris. He created Santa's Candy Castle, the first tourist attraction in Santa Claus, Indiana, which is also purported to be the first themed attraction in the United States. Santa Claus Town attractions included a red-brick Candy Castle, sponsored by Curtiss Candy and dedicated December 22, 1935, and the Toy Village, a series of miniature fairytale buildings sponsored by prominent national toy manufacturers. Santa Claus Town led to the creation of the town's first newspaper, The Santa Claus Town News, and the Santa Claus Chamber of Commerce.
Harris' project caught the attention of a rival entrepreneur, Carl Barrett, the Chicago head of the Illinois Auto Club. Disliking what he called Harris' materialism, Barrett planned his own tourist attraction, Santa Claus Park. On December 25, 1935, Barrett dedicated a tall statue of Santa Claus that was erected on the highest hill in town. The statue was promoted as being solid granite, although it was subsequently revealed to be concrete when cracks formed years later.
Years of lawsuits between Harris and Barrett were costly distractions for the two entrepreneurs. The lawsuits centered around land ownership and went all the way to the Indiana Supreme Court. National news media covered the ongoing story of "Too Many Santas." Over the years, both entrepreneurs' visions became vacant and neglected.
On August 3, 1946, retired industrialist Louis J. Koch opened Santa Claus Land, which is claimed to be the world's first theme park. The park's name was changed to Holiday World in 1984. In 1993, a water park named Splashin' Safari was added, hence the name Holiday World & Splashin' Safari. Still owned and operated by the Koch family, it attracts more than one million visitors annually, and it is home to The Voyage, repeatedly voted the #1 Wooden Roller Coaster in the World by coaster enthusiasts.
More recently the development of Christmas Lake Village as a gated community has more than doubled the population of Santa Claus. In 2005, a local development company purchased Santa's Candy Castle and other buildings that comprised Santa Claus Town and announced plans to restore and re-open them to the public. Santa's Candy Castle was the first building of the original Santa Claus Town to be re-opened to the public, when its doors opened on July 1, 2006. The 40-ton, 22-foot concrete Santa Claus statue was restored in 2011. In 2012, a local historic church and the town's original post office were moved to the site next to the large Santa Claus statue.