Ojai is a city in Ventura County in the U.S. state of California. It is in the Ojai Valley, northwest of Los Angeles and east of Santa Barbara. The valley is about long by wide, surrounded by hills and mountains. The population was 7,461 at the 2010 census, down from 7,862 at the 2000 census.
The town is known mostly for its hotels and services catering to tourism, recreation including strong hiking, and spiritual retreats, as well as for a strong farmers' market on Sundays and an abundance of local organic agriculture. It also has an abundance of small businesses specializing in local and ecologically friendly art, design, and home improvement—such as galleries and a solar power company—as chain stores (other than a few gas stations) are forbidden by Ojai city law to encourage local small business development and keep the town unique.
The city's self-styled nickname is "The Shangri-La of Southern California", referring to the similarities between the health-and-spirituality-focused region and the mystical sanctuary of James Hilton's novel Lost Horizon.
Chumash Indians were the early inhabitants of the valley. They called it Ojai, which derives from the Ventureño Chumash word ʼawhaý meaning "moon". The area became part of the Rancho Ojai Mexican land grant made to Fernando Tico in 1837, and he established a cattle ranch. Tico sold it in 1853 without much success to prospectors searching for oil. By 1864, the area was settled.
The town was laid out in 1874 by real estate developer R.G. Surdam and named Nordhoff, California, in honor of the writer Charles Nordhoff. Leading up to and during World War I, American sentiment became increasingly anti-German. Across the United States, German and German-sounding place names were changed. As part of this trend, Nordhoff was renamed Ojai in 1917.
The public high school in Ojai is still named Nordhoff High School. The public junior high school, named "Matilija", formerly served as Nordhoff Union High School and still features large tiles with the initials "NUHS" on the steps of the athletic field.
The main turning point in the development of the city was the coming of Edward Libbey, early owner of the Libbey Glass Company. He saw the valley and fell in love, thinking up many plans for expansion and beautification of the existing rustic town.
A fire destroyed much of the original western-style downtown Nordhoff—Ojai in 1917. Afterwards Libbey helped design, finance, and build a new downtown more in line with the then contemporary taste for Spanish Colonial Revival style architecture. The projects included a Spanish-style arcade along the main street, a bell-tower reminiscent of the famous campanile of the Basilica Menor de San Francisco de Asis in Havana, and a pergola opposite the arcade.
To thank Libbey for his gifts to the town, the citizens proposed a celebration to take place on March 2 of each year. Libbey declined their offer to call it "Libbey Day", and instead suggested "Ojai Day". The celebration still takes place each year in October.
The arcade and bell tower still stand, and have come to serve as symbols of the city and the surrounding valley. Libbey's pergola was destroyed in 1971, after being damaged in an explosion. It was rebuilt in the early 2000s to complete the architectural continuity of the downtown area.