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Martin L. Greenfield, Delicatessen Professional
- Martin L. Greenfield, Delicatessen Professional1917 - 1998
Facts and Events
About Martin Greenfield
Martin "Marty" Greenfield was born 8 December 1917 in Akron, Summit County, Ohio, the son of Benjamin Greenfield (1891-1968) and his wife Leah Koch (1893-1982). His father Benjamin, of Hungarian ancestry, was born in New York shortly after his parents emigrated to America; and his mother Leah was born in England. Marty grew up in the grocery business as his father was a pioneer in the groceery business, who opened his first store, Greenfield's Midnight Market on Western Avenue near Santa Monica Blvd., in 1921. Marty helped out in the family store when he was growing up; his mother taught him how to cook and make salads.
Marty attended Fairfax High School and Los Angeles City College in Los Angeles. When World War II started, Marty went into the United States Army, and became, not surprisingly, a cook. Since he loved cooking, this proved to be a fortunate assignment for him and likely the soldiers he cooked for.
After the war, Marty went to work for Mayfair Markets as a Deli Manager and then for the Westchester Food Palace in the same capacity. In 1952, Marty was transferred to the Panorama Market in Van Nuys which at the time was enjoying the largest volume of any market in the country. When Food Giant bought out the Panorama Market in 1956, Marty was promoted to Deli Supervisor of the chain. In 1961, Marth joined Fedco Discount Stores as their Deli Buyer and General Supervisor of deli operations, which included managing the store's snack bars and take-out food departments.
Marthy came to Supreme Foods and F&G White Fronts in 1964 as Director of Delicatessen Operations. It then operated a chain of 11 stores, including six discount house stores and 5 "ranch style" markets which featured a large produce section and a Western motif. Three of these latter stores operated as Hollywood Ranch Market, Jack's Ranch Market in Culver City and Bill's Ranch Market in Burbank.
While working at Supreme Foods, Marty was active in a local Southern California food-industry trade association, the Dairy/Deli/Bakery Council (DDBC), an organization that still exists today in 2014. For his leadership in the Deli industry, he was recognized by the Deli Council in November 1966, when he received its "Big Cheese" Award. In December of 1966, Marty resigned his position of head of delicatessen operations at Supreme Foods and accepted the position of production manager at Grand Taste Packing Co.. [Source: December 1966 Deli News Magazine]
Marty Greenfield passed away on 3 November 1998 while living in Encino, Los Angeles County, California. He was married to his wife Lottye, and had two daughters, Irene and Valerie. He will always be remembered for his dedication and support of the supermarket delicatessan industry.
Image Gallery
References
- Social Security Administration. Social Security Death Index: Death Master File, database. (Alexandria, Virginia: National Technical Information Service).
Name: Martin Greenfield
SSN: 562-16-3043
Last Residence: 91316 Encino, Los Angeles, California, USA
BORN: 8 Dec 1917
Died: 3 Nov 1998
State (Year) SSN issued: California (Before 1951)
- Ancestry.com. U.S., Department of Veterans Affairs BIRLS Death File, 1850-2010. (Provo, Utah, United States: Ancestry.com Operations, 2011).
Name: Martin Greenfield
Gender: Male
Birth Date: 8 Dec 1917
Death Date: 3 Nov 1998
SSN: 562163043
Branch 1: A
Enlistment Date 1: 12 Mar 1943
Release Date 1: 5 Jan 1946
- United States. 1930 U.S. Census Population Schedule. (National Archives Microfilm Publication T626).
1930 U.S. Census Population Schedule
Name: Martin L Greenfield
Gender: Male
Birth Year: abt 1918
Birthplace: Ohio
Race: White
Home in 1930: Beverly Hills, Los Angeles, California
Marital Status: Single
Relation to Head of House: Son
Father's Name: Ben F Greenfield
Father's Birthplace: New York
Mother's name: Leah Greenfield
Mother's Birthplace: England
Occupation: None
Attends School: Yes
Reads & Writes: Yes
Household Members: Name Age
Ben F Greenfield 39
Leah Greenfield 36
Stephen C Greenfield 17
Martin L Greenfield 12
Jack M Greenfield 6
Arthur L Koch 32
Ray Koch 29
Bebe Koch 7
- United States. 1940 U.S. Census Population Schedule. (National Archives Microfilm Publication T627).
1940 U.S. Census Population Schedule
Name: Martin Greenfield
Age: 22
Estimated Birth Year: abt 1918
Gender: Male
Race: White
Birthplace: Ohio
Marital Status: Single
Relation to Head of House: Son
Home in 1940: Los Angeles, Los Angeles, California
Street: North Carson Avenue
Inferred Residence in 1935: Los Angeles, Los Angeles, California
Residence in 1935: Same Place
Resident on farm in 1935: No
Sheet Number: 21B
Occupation: Counter Clerk, Retail Delicatessen
Attended School or College: No
Highest Grade Completed: High School, 4th year
Hours Worked Week Prior to Census: 48
Class of Worker: Wage or salary worker in private work
Weeks Worked in 1939: 52
Income: 1300
Income Other Sources: No
Household Members: Name Age
Ben Greenfield 48
Leah Greenfield 43
Martin Greenfield 22
Jack Greenfield 16
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