Person:Josiah Wedgwood (1)

Josiah Wedgwood
b.12 Jul 1730
d.3 Jan 1795
  1. Thomas Wedgwood, IV1716 - 1773
  2. John Wedgwood1721 - 1767
  3. Josiah Wedgwood1730 - 1795
  1. Susannah Wedgwood1765 - 1817
  2. John Wedgwood1766 - 1844
  3. Josiah Wedgwood, II1769 - 1843
  4. Thomas Wedgwood1771 - 1805
Facts and Events
Name Josiah Wedgwood
Gender Male
Birth[1] 12 Jul 1730
Death[1] 3 Jan 1795
Reference Number? Q319331?

the text in this section is copied from an article in Wikipedia

Josiah Wedgwood (12 July 1730 – 3 January 1795) was an English potter and entrepreneur. He founded the Wedgwood company. He is credited with the industrialisation of the manufacture of pottery; "it was by intensifying the division of labour that Wedgwood brought about the reduction of cost which enabled his pottery to find markets in all parts of Britain, and also of Europe and America." The renewed classical enthusiasms of the late 1760s and early 1770s were of major importance to his sales promotion. His expensive goods were in much demand from the nobility, while he used emulation effects to market cheaper sets to the rest of society. Every new invention that Wedgwood produced – green glaze, creamware, black basalt and jasper – was quickly copied. Having once achieved perfection in production, he achieved perfection in sales and distribution. His showrooms in London gave the public the chance to see his complete range of tableware.

Meeting the demands of the consumer revolution and growth in wealth of the middle classes that helped drive the Industrial Revolution in Britain, Wedgwood is credited as the inventor of modern marketing. He pioneered direct mail, money back guarantees, travelling salesmen, carrying pattern boxes for display, self-service, free delivery, buy one get one free, and illustrated catalogues.[1]

A prominent abolitionist, Wedgwood is remembered too for his "Am I Not a Man And a Brother?" anti-slavery medallion. He was a member of the Darwin–Wedgwood family, and he was the grandfather of Charles and Emma Darwin.

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  1. 1.0 1.1 Josiah Wedgwood, in Wikipedia: The Free Encyclopedia.