Template:Wp-Ashby-de-la-Zouch

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Ashby-de-la-Zouch, sometimes spelt Ashby de la Zouch and shortened locally to Ashby, is a market town and civil parish in the North West Leicestershire district of Leicestershire, England. The town is near to the Derbyshire and Staffordshire borders. Its 2001 census population of 11,410 rose to 12,370 in 2011. The castle in the town was an important fort in the 15th–17th centuries. In the 19th century the town's main industries were ribbon manufacture, coal mining, and brickmaking.

The civil parish includes the hamlets of Shellbrook to the west and Boundary to the north-west. Swadlincote, Burton upon Trent, Melbourne and Coalville are within , with Derby due north. Ashby lies at the heart of The National Forest, about south of the Peak District National Park, on the A42 between Tamworth and Nottingham. In 2018, Ashby Market Street was named "Best Shopping Experience", and in 2019 it made the final of the rising-star category for UK high streets.