The town of Whangamata is sited on the southeast coast of the Coromandel Peninsula in the North Island of New Zealand. It is located 30 kilometres north of Waihi, to the north of the western extremity of the Bay of Plenty.
The population of Whangamata was 3471 in the 2013 Census, a decrease of 84 from 3555 in the 2006 Census, and a decrease of 492 from 2001. In holiday times the population swells considerably: New Year's celebrations fill the town to over 25,000 though this falls soon after New Year's Day.
A number of off-shore islands can be seen from the beach. Hauturu or Clark Island is accessible by wading at low tide and is popular in summer months for rock-pool fossickers and kayakers. Whenuakura, sometimes known as Donut Island, sits about a kilometre east of the southern part of Whangamata beach (Otahu Beach). Tuatara roamed on Whenuakura until fairly recently. Whenuakura Island has a large collapsed blow hole which has formed a small beach inside the island - hence the alternative name.
The town has two ocean beaches, both of which are extremely safe for swimming and surfing. There is a safe boating harbour at the North end of the town and another estuary at the South end. Both the harbour and estuary provide good swimming for families. 15 minutes drive south of Whangamata is the quietly popular beach Whiritoa. Other beaches just north of Whangamata are Onemana and Opoutere.
There are a number of clubs, restaurants and hotels, which are able to provide meals, refreshments and entertainment for visitors.
Whangamata is the traditional home of the Ngāti Puu iwi. The greater area of Whangamata including Whiritoa and Onemana are rich with the history of the Ngati Puu people including kainga (houses), pa (villages), urupa (cemeteries) and waahi tapu (sacred sites).
Ngāti Puu are the tangata whenua of Whangamata.