The population was 63,268 at the 2010 census. The town is primarily an upmarket inner-ring suburb of Hartford. The town has a downtown area called "West Hartford Center". This area is centered around Farmington Avenue and South/North Main Street. West Hartford Center has been the community's hub since the late 17th century. In 2008, Blue Back Square opened as a new addition to the central area.
In 2010, Kiplinger's Personal Finance magazine listed West Hartford as one of the nation's "10 Great Cities for Raising Families." In 2010, Kiplinger's ranked West Hartford #9 on its "10 Best Cities for the Next Decade" list. In 2010, CNN Money ranked West Hartford as the 55th best small city in America. In 2010, the national online magazine Travelandleisure.com cited West Hartford as one of 10 "coolest" suburbs in the nation. The magazine called the West Hartford Reservoir off Farmington Avenue "West Hartford's version of Central Park," and it also noted the town's "vacation-worthy hot spots, with cutting-edge restaurants, great shopping, and plenty of parking."