Sarina lies just inland of the coast on the Bruce Highway.
Industries include sugar cane growing and milling, cattle grazing and agriculture. It is a major supplier of ethanol through the CSR Limited distillery attached to CSR's Plane Creek sugar mill. Approximately north is the biggest coal distribution terminal in the world.
A Big Cane Toad statue is situated in the town centre in honour of Sarina's cane farming history.
Proximity to the coast and mountains attracts tourists through this area. Recently tourism has grown in Sarina with Mackay being relatively close.
There is a state primary school as well as Sarina State High School.