Pāia (pah-ee-ah) is a census-designated place (CDP) in Maui County, , on the northern coast of the island of Maui. The population was 2,668 at the 2010 census. Pāia is home to several restaurants, art galleries, surf shops and other tourist-oriented businesses.
Paia is located close to many internationally known windsurfing spots including Ho'okipa and Spreckelsville. It is therefore sometimes called "The World Capital of Windsurfing".