Nueva Rosita is a town in the northeastern part of the state of Coahuila in northern Mexico. It lies about 11 km northwest of the city of Sabinas on Federal Highway 57, and serves as the municipal seat of San Juan de Sabinas municipality.
In 1990 the town was recorded as having a population of 36,284. The town was initially developed in the 1930s. It remains today an important manufacturing centre for the north of Mexico.