Hawke's Bay is a region of New Zealand, located on the east coast of the country's North Island. Hawke's Bay is recognised on the world stage for its award-winning wines. The regional council sits in both the cities of Napier and Hastings. It derives from Hawke Bay which was named by Captain James Cook in honour of Admiral Edward Hawke who decisively defeated the French at the Battle of Quiberon Bay. Hawke's Bay is a region.