Branson is a city in Stone and Taney Counties in the U.S. state of Missouri. Branson is in the Ozark Mountains. The community was named after Reuben Branson, postmaster and operator of a general store in the area in the 1880s. The population was 10,520 at the 2010 census. The Branson Micropolitan Statistical Area embraces Stone and Taney counties.
Branson has long been a popular destination for vacationers from Missouri and neighboring areas. The collection of entertainment theaters along 76 Country Boulevard (and to a lesser extent along Shepherd of the Hills Expressway) including Dolly Parton's Dixie Stampede, has increased Branson's popularity as a tourist destination. Branson now draws visitors from all regions of the country, mostly by car or bus.