Bloomsbury is an area of the London Borough of Camden, in central London, between Euston Road and Holborn, developed by the Russell family in the 17th and 18th centuries into a fashionable residential area. It is notable for its array of garden squares, literary connections (exemplified by the Bloomsbury Group), and numerous cultural, educational and health-care institutions. Bloomsbury was not the first area of London to have acquired a formal square, Bloomsbury Square laid out in 1660 by Thomas Wriothesley, 4th Earl of Southampton, as Southampton Square was the first square to be named as such.
Bloomsbury is home to the University of London's central bodies and departments, including the Senate House Library and School of Advanced Study, and to several of its colleges, including University College London, the Institute of Education (IOE), Birkbeck, the London School of Hygiene and Tropical Medicine and the School of Oriental and African Studies. It is also home to the New College of the Humanities. The numerous health-care institutions located in Bloomsbury include the British Medical Association, Great Ormond Street Hospital, the National Hospital for Neurology and Neurosurgery, University College Hospital and the Royal London Hospital for Integrated Medicine. The British Museum and the Royal Academy of Dramatic Art are also located in the area.